Tuesday, May 03, 2005

A Word On Lakoff

A lot of people have asked me what I think of George Lakoff lately, so I thought I'd chime in here. I think Lakoff is a brilliant marketing theorist. His ideas about how framing works to sell candidates and issues are spot on. I don't think the actual frames he suggests are that good.

1 comment:

Paul said...

His book reminds me of Shakespeare:

"Sound and fury, signifying nothing."

I think he's way overrated.

Paul
Bring Ohio Home