Tuesday, May 03, 2005
A Word On Lakoff
A lot of people have asked me what I think of George Lakoff lately, so I thought I'd chime in here. I think Lakoff is a brilliant marketing theorist. His ideas about how framing works to sell candidates and issues are spot on. I don't think the actual frames he suggests are that good.
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1 comment:
His book reminds me of Shakespeare:
"Sound and fury, signifying nothing."
I think he's way overrated.
Paul
Bring Ohio Home
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