Because of these realities, Republicans have adopted a midterm strategy designed to avoid making the election a national referendum on their performance or one that focuses on their policy divisions. Their goal is to concentrate less on the kind of positive message they have challenged the Democrats to produce and more on framing a choice that says, however unhappy voters may be right now with the Republicans' leadership, things would be worse if Democrats were in charge.
There is that word again, referendum. Every Dem candidate running this fall should use that word in every campaign speech and advertisement.
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