As he takes to the road to salvage his presidency, Bush is letting down his guard and playing up his anti-intellectual, regular-guy image. Where he spent last year in rehearsed forums with select supporters, these days he is more frequently throwing aside the script and opening himself to questions from audiences that are not prescreened. These sessions have put a sometimes playful, sometimes awkward side back on display after years of trying to keep it under control to appear more presidential.
The problem with this is that he isn't going to sway the public with likeability, those people are already cemented in their love or hate of him. He needs to convince the public that he is competent to do the job, which they currently aren't. Playing up his anti-intellectualism isn't going to help him, that's the reason his numbers are in the tank anyway, because he is, you know, stupid.
The White House can spin this any way they want, but the fact is they're letting stupid be stupid.
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